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Volume per format per month on animalpolitico.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 568,706,048 | 2,290,683 |
| Video | 156,249,808 | 1,638,127 |
| Lightbox | 25,365,664 | 1,036,639 |
| Google Outstream video | 3,912,529 | 791,440 |
| Flipbook | 13,088,313 | 432,315 |
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