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Volume per format per month on appleinsider.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 58,835,248 | 1,149,089 |
| Lightbox | 26,901,582 | 515,300 |
| Flipbook | 12,435,436 | 283,232 |
| Google Outstream video | 11,509,043 | 279,551 |
| Video | 37,078,424 | 233,889 |
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