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Volume per format per month on babelio.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 241,487,536 | 1,153,153 |
| Lightbox | 54,402,704 | 785,305 |
| Google Outstream video | 30,736,776 | 549,825 |
| Flipbook | 30,532,318 | 524,712 |
| Video | 11,018,587 | 95,618 |
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