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Volume per format per month on benchmark.pl
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 103,864,184 | 1,122,002 |
| Lightbox | 17,546,124 | 523,965 |
| Google Outstream video | 9,476,276 | 401,700 |
| Flipbook | 9,375,645 | 388,128 |
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