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Volume per format per month on bettycrocker.com
| Format | Impressions available | Users |
|---|---|---|
| Native display | 216,327,696 | 3,008,818 |
| Standard Only | 187,781,392 | 2,481,977 |
| Standard or Expandable | 132,473,832 | 1,197,492 |
| Flipbook | 19,436,746 | 1,168,948 |
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