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Volume per format per month on etvbharat.com
| Format | Impressions available | Users |
|---|---|---|
| Google Outstream video | 34,054,188 | 1,224,215 |
| Lightbox | 35,734,748 | 983,041 |
| Flipbook | 32,837,068 | 954,516 |
| Standard Only | 9,306,456 | 948,056 |
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