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Volume per format per month on fandom.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 68,751,015,936 | 94,984,988 |
| Video | 11,531,757,568 | 70,506,454 |
| Lightbox | 3,869,011,200 | 43,926,467 |
| Standard or Expandable | 6,170,383,872 | 33,419,040 |
| Google Outstream video | 1,644,518,144 | 31,664,819 |
| Flipbook | 1,670,411,904 | 31,456,310 |
| Native display | 1,600,689,920 | 30,612,711 |
| Native video | 1,565,767,680 | 11,080,163 |
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