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Volume per format per month on keralakaumudi.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 573,176,640 | 3,161,562 |
| Lightbox | 90,726,216 | 1,591,104 |
| Google Outstream video | 57,677,684 | 1,467,152 |
| Flipbook | 25,961,394 | 1,396,972 |
| Native display | 9,093,238 | 940,235 |
| Video | 45,080,264 | 550,189 |
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