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Volume per format per month on malavida.com
| Format | Impressions available | Users |
|---|---|---|
| Lightbox | 41,578,928 | 2,342,192 |
| Google Outstream video | 23,994,926 | 1,869,697 |
| Flipbook | 13,824,961 | 1,621,622 |
| Standard Only | 9,548,575 | 712,690 |
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