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Volume per format per month on mappy.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 309,516,352 | 3,161,793 |
| Lightbox | 30,309,948 | 1,718,237 |
| Video | 25,904,510 | 1,031,770 |
| Google Outstream video | 4,425,844 | 548,233 |
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