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Volume per format per month on matamata.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 87,044,600 | 2,004,000 |
| Flipbook | 99,522,816 | 774,762 |
| Video | 11,423,826 | 757,202 |
| Standard or Expandable | 5,107,097 | 734,372 |
| Lightbox | 75,439,960 | 620,024 |
| Google Outstream video | 94,108,616 | 535,524 |
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