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Volume per format per month on mlbtraderumors.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 151,354,736 | 1,109,772 |
| Lightbox | 91,389,296 | 770,679 |
| Google Outstream video | 32,884,756 | 640,574 |
| Flipbook | 32,614,830 | 621,654 |
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