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Volume per format per month on momlifematters.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 138,523,792 | 2,160,156 |
| Lightbox | 50,970,428 | 1,444,206 |
| Google Outstream video | 42,113,396 | 1,385,720 |
| Flipbook | 8,840,478 | 1,252,375 |
| Video | 30,761,036 | 149,465 |
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