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Volume per format per month on movie.douban.com
| Format | Impressions available | Users |
|---|---|---|
| Lightbox | 61,267,824 | 2,494,016 |
| Native display | 23,802,860 | 1,988,262 |
| Standard Only | 178,951,408 | 1,723,394 |
| Video | 37,721,972 | 185,945 |
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