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Volume per format per month on mylondon.news
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 548,409,856 | 3,453,421 |
| Native display | 49,556,992 | 2,832,515 |
| Video | 88,866,688 | 2,057,618 |
| Standard or Expandable | 138,284,560 | 1,771,606 |
| Lightbox | 29,005,378 | 1,342,281 |
| Flipbook | 10,100,645 | 1,042,275 |
| Native video | 11,458,333 | 1,021,342 |
| Google Outstream video | 2,811,235 | 308,881 |
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