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Volume per format per month on nationalgeographic.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 59,502,792 | 1,112,762 |
| Lightbox | 42,096,144 | 919,781 |
| Video | 10,963,498 | 478,456 |
| Flipbook | 5,947,266 | 361,540 |
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