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Volume per format per month on nbcchicago.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 52,202,832 | 1,216,106 |
| Video | 100,937,696 | 1,043,694 |
| Lightbox | 18,364,180 | 723,214 |
| Flipbook | 4,770,828 | 450,104 |
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