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Volume per format per month on phys.org
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 27,637,222 | 2,396,174 |
| Lightbox | 13,304,201 | 882,170 |
| Native display | 6,206,814 | 792,206 |
| Google Outstream video | 8,811,007 | 528,968 |
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