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Volume per format per month on popsci.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 487,745,568 | 2,207,065 |
| Video | 421,514,816 | 1,954,523 |
| Native display | 29,520,312 | 1,836,898 |
| Lightbox | 13,594,753 | 999,987 |
| Standard or Expandable | 95,341,936 | 857,288 |
| Flipbook | 8,190,360 | 718,576 |
| Native video | 6,393,100 | 618,165 |
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