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Volume per format per month on smithsonianmag.com

Format Impressions available Users
Standard Only1,302,106,1122,299,328
Native display61,903,3601,379,738
Lightbox80,924,7041,336,358
Google Outstream video27,132,316943,053
Video198,337,840863,479
Standard or Expandable87,567,416832,290
Flipbook33,215,596803,095

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