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Volume per format per month on softpedia.com
| Format | Impressions available | Users |
|---|---|---|
| Lightbox | 50,807,964 | 1,159,517 |
| Standard Only | 28,986,854 | 765,196 |
| Google Outstream video | 27,510,010 | 687,425 |
| Flipbook | 25,258,990 | 679,776 |
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