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Volume per format per month on soompi.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 133,205,088 | 2,050,180 |
| Google Outstream video | 53,954,636 | 1,698,454 |
| Flipbook | 48,095,784 | 1,680,626 |
| Native display | 3,805,548 | 55,189 |
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