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Volume per format per month on tvguide.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 4,165,515,776 | 4,799,288 |
| Native display | 133,008,256 | 4,696,883 |
| Video | 277,949,824 | 3,135,856 |
| Lightbox | 179,707,328 | 2,731,874 |
| Standard or Expandable | 298,209,440 | 2,295,245 |
| Flipbook | 85,466,208 | 1,928,816 |
| Native video | 23,000,088 | 722,985 |
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