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Volume per format per month on womantalk.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 67,182,992 | 1,621,411 |
| Google Outstream video | 3,917,959 | 468,929 |
| Video | 6,339,938 | 434,749 |
| Flipbook | 9,788,636 | 330,197 |
| Lightbox | 13,097,378 | 273,397 |
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