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Volume per format per month on wowcoolwow.com
| Format | Impressions available | Users |
|---|---|---|
| Lightbox | 73,692,136 | 3,463,830 |
| Google Outstream video | 65,692,048 | 2,980,754 |
| Flipbook | 19,281,814 | 769,969 |
| Standard Only | 6,320,670 | 573,231 |
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